🌿 The RooThir Story
From a small beginning to a brand with a purpose
RooThir is more than a name on a product. It represents a journey — a journey of learning, starting small, making mistakes, improving, and continuing forward.
At the heart of this journey is Thiranjaya Athukorala, the owner and founder behind RooThir.
🌱 Where it started — Nurra Ceylon
Before RooThir became the name people see today, the journey began under the name Nurra Ceylon.
It was the first step toward building something of his own. Like many young entrepreneurs, Thiranjaya did not begin with everything perfectly planned. He began with an idea, curiosity, determination, and the desire to create something meaningful.
Nurra Ceylon became the starting point.
Through that beginning, he learned about products, customers, branding, packaging, marketing, business decisions, and—most importantly—how difficult it can be to turn an idea into something real.
🔄 From Nurra Ceylon to RooThir
As the journey continued, Thiranjaya realised that the brand needed an identity that felt more connected to his own vision.
Gradually, the idea of RooThir was born.
The change was not simply about changing a name.
It represented growth.
Nurra Ceylon was where the journey began.
RooThir became the identity of where the journey was going.
Instead of trying to become a perfect brand overnight, Thiranjaya chose to develop RooThir step by step.
Better products.
Better presentation.
Better packaging.
Better customer experience.
Better understanding of business.
One small improvement at a time.
💚 Why RooThir?
RooThir was created with a simple belief:
A small beginning can become something meaningful when you refuse to stop learning.
The brand's journey is especially about taking Sri Lankan ingredients and ideas and presenting them in a way that can connect with modern customers.
From products such as RooThir Rosemary Cooking Powder, the goal is to build a trusted Sri Lankan brand gradually—not simply sell a product.
🌿 The meaning behind the journey
RooThir's story is not:
“We started big.”
It is:
“We started somewhere.”
There were ideas that worked.
There were ideas that needed to change.
There were moments of uncertainty.
There were lessons from customers.
And there were times when continuing was more important than being perfect.
That is what makes the journey worth sharing with fans.
📖 Thiranjaya's Life Journey
Chapter 1 — The Dream
A young entrepreneur begins thinking about creating something of his own.
Chapter 2 — Nurra Ceylon
The first brand becomes the foundation for learning and experimenting.
Chapter 3 — Learning the Hard Way
Products, packaging, customers, marketing and business all teach valuable lessons.
Chapter 4 — A New Identity
The vision gradually develops into RooThir.
Chapter 5 — Building RooThir
Instead of rushing, Thiranjaya works on improving the brand step by step.
Chapter 6 — The Fans Become Part of the Story
Customers are no longer just buyers. Their support, feedback and trust become part of RooThir's growth.
Chapter 7 — The Journey Continues
RooThir is still being built. The story is not finished.
🫶 A Message from Thiranjaya to RooThir Fans
“RooThir did not become what it is today in one day. It grew from a small beginning, through learning, changing and trying again.
Nurra Ceylon was an important part of that beginning. RooThir is the next chapter of the journey.
Every product, every customer and every small improvement adds another page to this story.
I don't want RooThir to be remembered only as a brand. I want it to be remembered as proof that you can start small, learn from every experience, and slowly build something you believe in.”
🌿 RooThir
Started with an idea.
Built through learning.
Growing with people.
Still writing the story.
EST. 2026
This is not the end of Thiranjaya's journey.
It is only the beginning of the RooThir chapter.
Thiranjaya Athukorala is a multi-talented and driven professional from Bibile, Sri Lanka, with expertise in marketing, finance, and professional music. He combines strong academic credentials with hands-on corporate experience and a dynamic career as a professional musician, with capabilities in brand strategy, financial operations, creative collaboration, and live event performance. As the Owner and Entrepreneur of RooThir, he has developed his entrepreneurial experience while also building a successful career as a Professional Musician and Bass Guitarist with The Sensors Band, performing as Disidi Thiranjaya, with over six years of experience in live music. His professional background also includes serving as an Assistant Marketing Manager at Dian Bottle Water Company, where he managed localized brand messaging and developed execution frameworks to strengthen market presence. He has also worked as a Finance Officer at Bank of Ceylon, supervising standard retail financial operations, managing day-to-day account transactions, and maintaining client compliance standards during his eight-month tenure. In addition, he has worked as an independent Brand Specialist Consultant.
Academically, Thiranjaya holds a Bachelor of Management Studies Honours Degree in Marketing Management (BMMM) from the Open University of Sri Lanka (OUSL), along with a Diploma in Brand Management from the Sri Lanka Institute of Marketing (SLIM). He also holds a Visharad qualification in music. His key professional skills include Brand Management, Financial Operations, Strategic Marketing, Retail Banking, Bass Guitar, Vocal Performance, Live Event Management, and Creative Direction.
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